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MP4 (MPEG-4 Part 14) is a widely used multimedia container format for video and audio. It supports high-quality video with relatively small file sizes, making it the standard for video streaming, downloads, and mobile playback. MP4 also supports subtitles, images, and metadata. It is compatible with nearly all devices and platforms. MP4’s balance of quality and compression has made it the most popular format for digital video distribution globally.

AAC (Advanced Audio Coding) is a lossy audio compression format developed as the successor to MP3. It provides better sound quality at the same bitrate, making it a preferred choice for streaming and digital music services like Apple Music and YouTube. AAC supports multichannel audio, high sampling rates, and low-latency performance. It is widely supported across platforms and devices, offering a good balance between audio quality and file size.